Undoubtedly, social media is a must-have when running any business. Probably not something that you considered too much when setting up your cake business, right?
You may have some experience of using social media personally but ensuring your business page is set up correctly to attract the right customers, and knowing how to get enquiries is a whole new world. If you try and figure it all out alone then you'll either burn yourself out, lose your love for cake making, or worse give up on your cake dream all together.
I get it - I have been there!