Are you struggling to be seen on
social media?
No idea what you should be posting to get more engagement and
enquiries? Let me introduce...


Your Recipe for Social Media Success!


A course for cake makers to help TRIPLE your enquiries and sales by learning how to use social media.


Right now, your love of baking and cake decorating lead you to turn your hobby into a business, and you dream of earning a full-time income from your cakes.

BUT... that feels like just a dream at the moment and social media is standing in your way!

- You're struggling to get new people to follow your page and like your posts
- You're confused about what to post, where and when
- You don't have the time to constantly create and post on multiple social media pages and platforms
- You lack confidence in showing your face on social media
- You're feeling totally overwhelmed trying to work it all out by yourself
Undoubtedly, social media is a must-have when running any business. Probably not something that you considered too much when setting up your cake business, right?

You may have some experience of using social media personally but ensuring your business page is set up correctly to attract the right customers, and knowing how to get enquiries is a whole new world. If you try and figure it all out alone then you'll either burn yourself out, lose your love for cake making, or worse give up on your cake dream all together.

I get it - I have been there!


Zoe Critchley, The Cake Business Queen

I was once where you are now


I started making cakes just to make my daughters' birthday cakes and quickly found a passion that I wanted to pursue, but I worked in a full-time job and so was limited with my time in making cakes and promoting my new business.
I set up my pages on Facebook and Instagram for people to find me there and... not a lot happened, other than my mum liking all my posts!

Until... I took the time to correct the settings, making sure the pages were set up properly for the right customers to be able to find me, and established a proper strategy and post schedule that worked for me and potential customers!

Then the magic started to happen - my follower-count quadrupled, people were making enquiries, and my diary filled up!

I am now fully booked a year in advance, love my cake business more than ever, and I want you to have this too!

Your recipe for social media success


You will have lifetime access to this course, meaning you can work through at your own pace in any pockets of time you have.

You will learn how to...
- Optimise your social media profile to attract the right people for your cake business - increasing your engagement, enquiries and orders

- Understand the different content types, when and how to use them effectively, including reels, stories and more

- Be a confident creator, able to plan, create and share consistent content quickly, giving you more time to focus on your amazing cakes and family life!

I'll teach you all of this and more - and I promise I won't make you do a dancing reel
(unless you want to of course) !

This course is going to help triple your enquiries
and orders through social media...


No matter if you have 10s, 100s or 1000s of followers
Even if you feel you lack technical know-how or think you're too old for social media (you're definitely not!!)
Even if you don't have lots of cakes to share each week



Since changing a couple of things on my Instagram, after module 2, I have had more enquiries, which lead to sales.

An amazing course. I have learned so much and am excited about my social media again.




Zoe Critchley, The Cake Business Queen

Let me ask you a question...


Do you want to get more
enquiries from genuine
customers through social media?

How would you feel if people were liking and commenting on your posts? And I mean ideal
clients, not just your mum and best friend, or even other cake makers!

Ok that's two questions, but this course will help you achieve both of these and more WITHOUT the stress of you
having to figure it all out by
yourself!

If you are...


Desperate to grow your cake
business, but struggling to get
enquiries and orders through social media
Tired of trying to work out what
content to create, when to share it, where to share it, only for it to have zero reach
Overwhelmed by the algorithm and the constant changes being made to social media platforms


Then this course is perfect for YOU!


How does it work?


The lessons are pre-recorded, ready and waiting for you as soon as you enroll on the course, meaning you can start learning now!

But don't worry if you can't work through it all straight away, you have access for life, and that includes any updated or new lessons added in the future too!


The course includes 9 pre-recorded modules each with their own lessons inside.


Each module has been carefully planned out for you to work through in a methodical order, breaking each section into short, manageable
lessons
, making it easy for you to
understand and implement, and you can work through each at your own pace in whatever pockets of time you can. I want you to work through this at your own pace and take your time for the best success. That's also why you will have access for life!

There are checklists and worksheets along the way to help you put the teachings into practice for your own business and refer back to at any time.

- Easy to understand sections
- Short lessons to fit around your busy schedule
- Checklists & worksheets to relate directly to your business
- Access for life!
Social media course bonuses

In this course, you will get...


- Video lessons to watch any time you like with a relevant worksheets and checklists for you to work through at your own pace

- BONUS 1: Join The Social Bakers Club - our exclusive Facebook group for ongoing support with me and other
cake makers on the same journey

- BONUS 2: My own social media schedule template used to grow my own cake business

- BONUS 3: 30 days of content ideas plus monthly key date content calendars

- BONUS 4: 50 caption hook ideas

- You'll also have access to the course for life!



- You’ll see how to use social media to SHOWCASE your cakes in the best way, reach more customers and get those enquiries pouring in
- You’ll be EXCITED to create
engaging content and see the likes and comments stack up
- You’ll feel IN CONTROL of your
social media rather than the algorithm controlling you
- You will feel the LOVE for your cake business once more


Creating your amazing cakes whilst managing your cake business and social media can be fun, and you can do both in the time you have,
I promise!

Imagine where you could be in a year's time... a sought-after cake maker who has a fully booked diary months in advance? Yes you can!

You have two choices...



Choice #1

Keep mindlessly posting on social media without a strategy, hoping that the next one may be the one to give you an order.


Choice #2

Join this course and confidently move forward with your cake business, get more enquiries, and earn more money!


What's included in the course?


- Easy to follow video lessons that you can watch anytime that's convenient for you



- Worksheets and checklists to easily apply to your own cake business

- Access to The Social Bakers Club, an exclusive Facebook group of like-minded cake makers to share ideas and support

One time only price: £147





Zoe Critchley, The Cake Business Queen

PLUS...


I will share with you the content schedule that I used to triple my orders and see my diary fill up a FULL YEAR in advance!

I know you've been thinking...


"the algorithm hates me and there's no point"
or "why doesn't anyone like my cakes?"
or "maybe I should give up and get a 'proper job'"


Stop!

You don't need to waste any more time or effort working out what to do with your social media to get the results you want - because I'm here to tell you.

You don't need to spend any more sleepless nights scrolling through feeds and endless blog posts searching for a quick-fix.

You deserve the cake business you're dreaming of.

You deserve to earn more free time, and be the cake boss I know you are!

How much is that worth to you? £147? I guarantee that if you implement this training you will make that back and more!


Are you ready for social media success?

Choose a Pricing Option

Zoe Critchley, The Cake Business Queen

Meet Your Tutor


Hi, I'm Zoe, it's great to see you here!



I run my own successful, award-winning, wedding cake business, established after falling in love with cake making and decorating when my daughters were born. Before my life in cake, I studied marketing and public relations at university which lead to a career as a marketing manager for 20 years!

I now combine my cake creative and business passions to help and support fellow business cake makers, empowering them to grow their business presence, increase enquiries and achieving sales revenue goals! Are you ready to get started?



FAQs


How long is the course?
This course includes 9 modules sections with multiple lessons within each. These are all immediately available for you to work through at your own pace.

How long will it take to work through each lesson?
I have carefully planned each module into smaller, manageable lessons for you to work through at your own pace in whatever pockets of time you can. There is no time limit or deadline for you to work through the lessons.

Do I have access to the lessons for life?
Yes! These lessons will be accessible in your Teachable account for you to come back to. You can download the worksheets and checklists time and time again.

What if I have questions during the course?
You will be invited to join the exclusive students' Facebook group where you can ask questions and share your successes at any time. I will regularly be in the group offering additional support and updates.